Dr. Laura Duncan
Be Clear Orthodontics
Problem:
Dr. Duncan opened her new clinic just before COVID-19 hit. With only one staff member, no referring dental network, she had to rely entirely on a strong digital marketing strategy. Using TIO’s wider team to attract large numbers of patients quickly and streamline new patient processes to only deliver high quality patients.
Now:
- Dr. Duncan was a diamond Invisalign provider in her first year.
- She now has 3 full time staff
- Started over 180 patients despite COVID-19
How They Got there:
Dr. Duncan utilised the digital, community and consultancy services that TIO offers its members. The launch of her successful new practice was achieved through:
- TIO creating and implementing big budget digital marketing campaigns, across Facebook, Instagram, and AdWords with campaign specific landing pages.
- TIO designing, building, and launching a new, high converting website.
- The implementation of exceptional virtual consultations and patient journey, creating 100% in clinic conversion rate.
- Total lead follow up automation and email marketing to reduce staff time.
- TIO consultants executed TC Training to improve conversions and cross train non-TC clinical staff, due to only having a single staff member.
